Loading
Diara hero
Intro

Diara sells across five very different categories and needed each to feel premium without the site feeling like five shops.

Project:
Multi-category Shopify store
Year:
2024
Client:
Diara
Services
ShopifyMulti-cat
Industry:
Multi-category retail
Diara, image 1
Diara, image 2
Approach

A single system with category-level art direction, one navigation model, and merchandising rules that keep the premium feel consistent everywhere.

Diara, image 3
Diara, image 4
Results

Diara sells five product worlds from one store that feels like one brand. Category-level art direction, a single navigation model and shared merchandising rules keep every category premium.

Next casePulseo