Diara
All projectsIntro
Diara sells across five very different categories and needed each to feel premium without the site feeling like five shops.
- Project:
- Multi-category Shopify store
- Year:
- 2024
- Client:
- Diara
- Services
- ShopifyMulti-cat
- Industry:
- Multi-category retail


Approach
A single system with category-level art direction, one navigation model, and merchandising rules that keep the premium feel consistent everywhere.


Results
Diara sells five product worlds from one store that feels like one brand. Category-level art direction, a single navigation model and shared merchandising rules keep every category premium.
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