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Chaadar hero
Intro

Chaadar carries generations of craft and needed an identity that could sit in a modern retail context without erasing that.

Project:
Brand identity
Year:
2024
Client:
Chaadar
Services
Brand
Industry:
Heritage brand
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Approach

We built the system around the textile patterns themselves, so the heritage is the identity rather than a footnote to it.

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Results

Chaadar has an identity built from its own textile patterns, in Latin and Arabic, that sits comfortably in modern retail without erasing generations of craft.

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