Chaadar
All projectsIntro
Chaadar carries generations of craft and needed an identity that could sit in a modern retail context without erasing that.
- Project:
- Brand identity
- Year:
- 2024
- Client:
- Chaadar
- Services
- Brand
- Industry:
- Heritage brand











Approach
We built the system around the textile patterns themselves, so the heritage is the identity rather than a footnote to it.





Results
Chaadar has an identity built from its own textile patterns, in Latin and Arabic, that sits comfortably in modern retail without erasing generations of craft.
Next caseDiara

